CertifiKID owns Macaroni KID and Hulafrog, both leading brands in the local, parent-focused digital media and advertising space.

With Hulafrog and Macaroni KID under CertifiKID's umbrella, CertifiKID's spot is solidified as one of, if not, the largest parent-focused digital media and advertising companies in the country.

All about Macaroni KID:

Macaroni KID logo

CertifiKID acquired Macaroni KID in August 2020. Macaroni KID's local Publishers provide parents with the scoop on the best things to do and places to go with kids in more than 4,000 communities across the country. 

Macaroni KID Publishers maintain local websites and produce weekly e-newsletters distributed to millions of readers nationwide.

All about Hulafrog:

In January 2023, CertifiKID acquired Hulafrog.

Hulafrog has focused in the last few years on providing national editorial offerings, including Hulafrog Today, a must-read weekly email geared toward busy moms. The newsletter provides a go-to guide to the best activities, deals, news, and ideas for the week ahead, in an easy-to-digest, "skimmable" format.

Macaroni KID Hulafrog and CertifiKID logos

Our family of brands -- CertifiKID, Macaroni KID and Hulafrog -- strives to be the premier resource for parents and caregivers nationwide.

Watch: What Kevin O'Leary had to say about CertifiKID's acquisition of Hulafrog.