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Coronavirus Survey Results: What Families Want and Need Right Now

News Parenting

The COVID-19 pandemic has drastically changed life in the space of just a few weeks, resulting in unprecedented stresses and challenges for families as they navigate a "new normal" together at home. CertifiKID conducted a survey to better understand what our community of parents most want and need right now. We invite you to review the results below and email us at [email protected] with any other input you'd like to provide. 

CertifiKID remains committed to being a trusted resource for families during this time. We have launched a new CertifiKID From Home page which contains resources, tips and deals to help you successfully navigate and make the most of this unexpected time at home with your kids. We add new resources and deals daily, so be sure to bookmark this page and check back often.

What Concerns are Most Impacting Your Family Right Now?

Continuing Kids Education/Learning 75%
Maintaining my Sanity and Keeping a Peaceful Household 71%
Social Distancing Without Making my Kids Feel Isolated 69%
Entertaining my Kids 62%
Balancing Work/Working From Home and Home Life 55%
Finances/the Economy 55%
Limiting Computer or Screen Time 53%
Having Enough Food & Supplies 43%
Dealing with Kids' Feelings & Anxieties 42%
Sanitizing the House and Practicing Good Hand Washing 37%

What Types of Deals for KIDS do you Most Need Right Now?

Crafting/STEM/DIY Kits & Supplies 73%
Online Learning 68%
Books (Physical, Audio or Electronic) 47%
Fitness Resources for Kids & Teens 44%
Entertainment for Kids & Teens (Movies, Music, Gaming, TV) 35%
Games & Toys 34%
Products for Teens 21%
Birthdays - Kids Will Still Want to Celebrate! 16%
Baby Supplies 5%

What Types of Deals for ADULTS do you Most Need Right Now?

Grocery Delivery 58%
Cooking/Recipes 41%
Food/Wine Delivery 40%
Home Organization 38%
Entertainment - Audiobooks, TV Channels, Movies 32%
Therapy & Meditation Apps/Services 26%
Cleaning Supplies 26%
Jobs at Home/Franchising Opportunities 24%
Fitness Subscriptions/Equipment 21%
Screen Time Monitoring 19%
Photo Services/Photo Books 16%
Financial Planning 13%
Clothing Resale/Subscription Companies 12%
Dieting 9%
Cooking Equipment 7%
Babysitting/Care Subscription Services 4%

What Deals are you Interested in Buying NOW to use Later?

Outings/Activities 74%
Ticketed Shows & Events 49%
Getaways 47%
Gifts/Products 30%
Classes 30%
Summer Camps 24%
Birthday Parties 14%

Thank you to all who took the time to complete our survey. We take your concerns and needs seriously and our team is using your feedback to provide the resources you need most to get through this difficult time.


CertifiKID was founded by a mom with a passion for helping parents provide the best experiences for their children on a budget. From outings to adventures, classes to camps, theater to sporting events, amusement parks to getaways, CertifiKID provides the best family-friendly experiences at unbeatable prices. Sign up for family-friendly deals in your area and start saving!